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Amazon enforces strict rules on main product images. Non-compliant images result in listing suppression. Secondary image slots have more creative freedom.
Main product image (required)
Pure white background RGB 255,255,255. Product fills 85%+ of frame. No text, logos or watermarks. Enables zoom.
2000 x 2000 px
1:1
Secondary / lifestyle image
No white background required. Show product in use, from multiple angles, or with infographic overlays.
2000 x 2000 px
1:1
A+ Content full-width banner
Standard A+ Content module. Keep important content in the centre. Design at 1940x1200 then scale down for Retina.
970 x 600 px
~1.62:1
Infographic / feature callout
Use secondary slots for text callouts, dimension charts and feature highlights. Not allowed on main image.
1000 x 1000 px
1:1
Search result thumbnail check
Amazon renders thumbnails around 160px in search. Use this size to verify your product reads clearly at small sizes.
500 x 500 px
1:1
Non-compliant main images cause listing suppression. The most common reasons are a non-white background, product filling less than 85% of the frame, text or watermarks on the main image, and images under 1000px. Check Seller Central under Inventory then Fix Stranded Inventory for the exact suppression reason code.
Main image: white background only
RGB 255,255,255 exactly. Light grey and off-white backgrounds trigger automatic suppression. No exceptions.
Product fills 85% of the frame
Too much whitespace around the product causes the zoom feature to show little detail and can trigger listing flags.
No text on the main image
Text overlays, size callouts, badges, and watermarks are prohibited on the main image. Use secondary slots for these.
Secondary slots: full creative freedom
Show lifestyle scenes, infographics, dimension charts, and feature callouts. Use all 9 available image slots.
Use sRGB colour profile
Amazon requires sRGB. CMYK images display with incorrect colours and are often rejected automatically.
Keep files under 10 MB
JPEG is the recommended format. Avoid over-compressing the main image as quality is visible at zoom level.
Amazon requires product images to be at least 1000 pixels on the longest side, but recommends 2000 x 2000 pixels for all main and secondary images. The 2000px size activates Amazon's zoom feature, which lets shoppers examine product details and typically increases conversion rates. The absolute minimum for zoom to work is 1000px. Upload at 2000px or higher for the best results across all devices.
Amazon's main product image must have a pure white background set to exactly RGB 255, 255, 255. Off-white and light grey backgrounds will trigger listing suppression. The product must fill at least 85% of the frame, and no text, logos, watermarks, props, or inset images are allowed. These strict rules apply only to the main image. Secondary image slots allow lifestyle backgrounds, text callouts, and infographics.
Amazon accepts JPEG, TIFF, GIF, and PNG files. JPEG is the recommended format for product photos because it produces smaller file sizes while maintaining high quality. Images must use the sRGB colour profile, not CMYK. Files cannot exceed 10 MB per image. Avoid heavy compression on the main product image as it reduces perceived quality when shoppers zoom in.
Amazon A+ Content module sizes vary by layout. The full-width banner module is 970 x 600 pixels. Standard image and text overlay modules use 300 x 300 pixels. The four-image grid layout uses 220 x 220 pixels per image. The comparison chart module uses 150 x 300 pixels per product column. Always design A+ Content images at 2x the module width (for example, 1940px wide for a 970px banner) and scale down before uploading to keep images sharp on Retina screens.
